Client’s Objective
An international group of 140 service professionals from the global car industry was invited to Copenhagen for a unique and rewarding incentive program. The goal was to bring colleagues together from across borders to connect, collaborate, and celebrate achievements—through a creative, active, and fun-filled experience. The program aimed to foster team spirit, encourage innovation, and highlight the best of Danish culture and hospitality.
BDP’s Solution
BDP delivered an action-packed and engaging program in Copenhagen that blended hands-on creativity, culinary exploration, and cultural discovery. The participants took part in a variety of memorable activities, from kayaking and hydrobiking through the city’s scenic waterways, to a traditional smørrebrød masterclass, wine and gin tastings, and even a self-guided food tour with stops to sample Danish specialties.
Creative challenges brought an extra layer of meaning and fun—such as building custom LEGO cars and designing personalized T-shirts, which were later donated to the Ronald McDonald Children’s Foundation. The group also enjoyed inspiring cultural visits and historical insights throughout the city.
Culinary experiences were a highlight, with meals served in top Copenhagen restaurants. The pinnacle of the event was the festive Award Dinner, held in an iconic Danish concert hall, where guests were treated to a memorable evening of fine dining and celebration in a spectacular setting.
Every element of the program was carefully curated and flawlessly executed by BDP’s experience
Client statement
Thank you, Ebbe and all the rest of the team. That was a fantastic event, great cooperation and heaps of fun.